The Economist

“The success of the ‘white out of red’ campaign was based on the idea of feeling that you were a member of a club. This is an attempt to broaden the appeal of that club and engage with a new audience,” dice AMV’s Paul Cohen, el director de arte dela nueva campania.

“The Economist is not changing the magazine in any way but they do believe that there’s a new, perhaps younger, group who would be interested in it.”